Venice Consulting Group and Digitas Team Up for Pontiac G8 Mosaic Launch Site
New web site combines photos and videos to produce an interactive immersive automotive experience
VENICE, CA. March 21, 2009 — Venice Consulting Group (VCG), a leading software development and consulting firm, in cooperation with Digitas, the first global interactive agency network, have announced the completion and release of a new web site for the launch of the all-new rear wheel drive Pontiac G8 performance sedan. The highly interactive web site includes a dynamic mosaic that includes images and video clips which individually represent a particular take on the nature and spirit of the new G8, and collectively portray a mosaic image of the stunning vehicle.
The mosiac includes interesting factoids on popular culture, sports, movies and Pontiac vehicles. Also intersperced are video clips of historic moments in sports. Photo clips of the new G8’s attention to detail draw the viewer’s eyes, while photo clips of nostalgic memories of cars tug on the viewer’s heart. The goal was to use motion video and still photos to elicit a passionate response of the viewer in line with Pontiac’s “G8 is Car” theme.
Built entirely in Adobe After Effects and Flash, VCG and Digitas completed the project within about six weeks due to the aggressive timeline requirements for the site launch. The major challenge was the complexity of building the introduction movie in After Effects then correlating it to Flash, coordinating it specifically for it to play within the mosaic.
“The new G8 is the next step in Pontiac’s mission to launch high-performance vehicles that resonate with the driver’s soul,” says Jason Costello, manager of delivery management for Digitas. “We selected VCG as our development firm of choice because of their previous award-winning work with other car brands and their strengths in interactive design. They completely surpassed our expectations in creating a stunning site worthy of Pontiac’s passion and excitement for the G8.”
“We are honored to have been chosen to work on this exciting project,” says Jake Ryan, managing partner for VCG. “It was a thrill to tie together all these seemingly different visual elements into one theme, resulting in a site that viewers will find addicting to use. It goes so far beyond the traditional automobile site with their simple feature sets and takes the visitor to another realm of web experience.”
The all-new Pontiac G8 is powered by a 3.6-liter VVT V-6 engine and five-speed automatic transmission and comes equipped with a number of standard convenience and safety features, including StabiliTrak electronic stability control, six airbags and OnStar. The G8 GT ups the ante with a 6.0-liter V-8 mated to a six-speed automatic transmission and additional standard equipment.
Customers can check out the new site at www.PontiasIsCar.com.
About Venice Consulting Group
Venice Consulting Group is a leading software consulting and development company specializing in time-sensitive and mission-critical system development. Our solutions encompass application integration, content management, internet software-as-a-service (SaaS) development, search, web portals and web/interactive design. With extensive experience in technologies such as Microsoft .NET, Java, AJAX and Flash, our team of seasoned consultants deliver quality solutions on time and within budget. Our team has deep industry experience that cross many vertical markets from real estate to media & entertainment to new start-up ventures. Some key firm clients include: FOX Broadcasting, On Assignment, GoTV Networks, Sony Connect & TeamOne Advertising for Lexus to name a few. Please visit us at www.veniceconsulting.com to learn more.
Digitas is one of the world’s leading digital marketing and media companies. The Digitas marketing engine marries art (creativity and insight) and science (analytics, delivery, media, measurement, strategy and technology) to help global companies develop, engage and profit from their customer relationships. Digitas also operates Prodigious Worldwide, the dedicated digital productions company.
Digitas is a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world’s fourth largest communications group. In addition, it is ranked as the world’s second largest media counsel and buying group, and is a global leader in digital and healthcare communications. With activities spanning 104 countries on five continents, the Groupe employs approximately 44,000 professionals.
Pontiac is a division of General Motors Corporation (NYSE: GM) and markets the Vibe, Solstice roadster, G5 sports coupe, Torrent compact utility vehicle and the G6 family of sedans, coupes and retractable hardtop convertibles. For the 2008 model year, Pontiac expands its GXP performance series with the introduction of the G6 GXP and Torrent GXP, and will launch the all-new rear-wheel drive G8 performance sedan in early 2008. Pontiac sold more than 410,000 vehicles in 2006, ranking third among GM divisions in total sales. More information on Pontiac and its products can be found on the division’s website at www.pontiac.com, and in Spanish at www.pontiac.com/espanol.
Media Contact: Edward@FirecrackerPR.com, (949) 500-6422, www.FirecrackerPR.com