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Political Data Inc Launches Online Campaign Center Management Tool With Venice Consulting Group


State-of-the-Art System on Voter Data Expected to Play Large Role in 2006 California Primaries

VENICE, CA. March 23rd, 2006 — Venice Consulting Group (VCG), a software development and consulting firm based in Venice California, announced the completion of a new web-based campaign management system for Political Data Inc (PDI). The new PDI Online Campaign Center will be rolled out in time for this year’s primary election in California and is expected to significantly impact how political campaigns use technology to communicate with registered voters.

The PDI Online Campaign Center was built as a multi-tier application using the Microsoft .NET platform for better processing and delivery of data, and provides an enhanced user experience. Its browser-based interface provides flexibility in deployment options, while the multi-tiered architecture ensures ease of system extension for future growth.

While PDI performs the more complex data management tasks, the campaign staff can focus their resources on communicating with voters. This data management partnership between PDI and their clients is the true strength behind the application.

PDI has established a reputation for supplying the highest quality voter data to political campaigns of all sizes for nearly twenty years. The new system provides the ideal expansion of products and services that reflect their evolving business model. The result for campaign managers is better targeting of voters through a cost effective and integrated system that was previously non-existent.

“Venice Consulting collaborated closely with our management team to redefine how we do business and work with our clients,” says Jim Hayes, President of Political Data Inc. “They bring a rare combination of technical expertise and experience implementing complex projects to the table, which ultimately helped us accomplish our business objectives and develop a system that we’re really excited about showing our customers.”

“We feel this new system will ultimately allow us to grow through new service offerings to our existing client base as well as provide opportunities for expansion in new geographic locations.”

“The project with Political Data gave us the opportunity to work with a market leader to transform their entire interaction with their clients,” says Jake Ryan, Managing Partner at VCG. “The integrated team we set up with members from both PDI and VCG produced a great system that will allow their customers to better target voters and manage campaigns.”

About Venice Consulting Group

Venice Consulting Group is a software consulting and development company, specializing in time-sensitive and mission-critical system development. With extensive experience in technologies such as Web, .NET, Java and open-source environments, our consortium of seasoned consultants deliver quality solutions on time and within budget. Our solutions include Content Management, Search, Web Portals, CRM as well as Custom Development. Our team has deep industry experience that cross many vertical markets from real estate to media/entertainment to new start-up ventures. Please visit us at to learn more.

About Political Data Inc.

Political Data Inc. is California’s largest provider of voter information to political campaigns, consultants, and pollsters. With the goal of providing the highest quality data, PDI became the first company to offer many services that are taken for granted today. The consultants at Political Data collectively have over 50 years experience working with political campaigns in California. Our clients range from local school boards to presidential candidates. We always provide professional guidance in selecting the ideal voter universes and products for political campaigns. Political Data only sells voter file information to political organization authorized to receive such information per relevant state law. For more information, please go to

Media Contacts:
Venice Consulting Group: Edward Yang, (949) 500-6422