Venice Consulting Group's Campaign for Lexus IS Mosaic Wins Silver Award in the 2005 International Automotive Advertising Awards
FOR IMMEDIATE RELEASE
Innovative interactive website for automaker’s product launch places in the Complete Campaign Multi-Media category
VENICE, CA. May 3, 2006 — Venice Consulting Group (VCG), a leading software and development firm, announced today the company was named as the production company of record for the Silver Award in the 2005 International Automotive Advertising Awards (IAAA) in the category of “Complete Campaign Multi-Media”. VCG worked together with advertising agency Team One to launch an innovative web application as part of a campaign for Lexus to support the launch of the all-new Lexus IS luxury sports sedan.
The website featured an interactive photo mosaic of the IS which was made up of thousands of photos submitted from visitors to the site. Photos uploaded by visitors to the website for the mosaic were randomly projected on the world famous Reuters board in New York City’s Times Square.
The ground-breaking site was created in Flash technology for the front end, and programmed in Java for the back end functionality. Guests to site were treated to stunning imagery composed of a photo mosaic of random images which simultaneously highlight the dramatic lines and classic styling of the new IS. Selecting major categories on the website led to the rotation of an innovative homepage “cube” that directed visitors to the next section. The entire website fully encapsulated the vision that Lexus had for a major launch website, and was accomplished under a very tight timeline.
“Participating in this award says a great deal about the entire team’s effort that went into the campaign,” says Jake Ryan, partner at Venice Consulting. “When we initially created the concept, it was our goal to use the latest technology in a way that hadn’t been done before which would really incorporate the participation of the site visitor to generate excitement. The result shows what you can achieve with the correct combination of enticing user-interactivity, strong creative elements and innovative technology.”
The IAAA was established in 1995 to celebrate and showcase the effort and excellence in automotive and related advertising and marketing around the world.
About Venice Consulting Group
Venice Consulting Group is a leading software consulting and development company, specializing in time-sensitive and mission-critical system development. With extensive experience in technologies such as .NET, Java and open-source environments, our consortium of seasoned consultants deliver quality solutions on time and within budget. The benefit of our consortium approach is our agility and flexibility. Because of our depth of resources, we can field complete project teams or skilled individuals to augment your team quickly. Our team has deep industry experience that cross many vertical markets from real estate to media & entertainment to new start-up ventures. Please visit us at www.VeniceConsulting.com to learn more.
Media Contact: Edward Yang, Edward@FirecrackerPR.com, (949) 500-6422