Venice Consulting Group and Team One Light Up Times Square for Lexus
FOR IMMEDIATE RELEASE
VCG builds new interactive website for automaker's new product launch
VENICE, CA. September 14th, 2005 — Venice Consulting Group (VCG) announced today that the company has completed work on an innovative web application for renowned automaker, Lexus. Working together with Team One on an innovative and aggressive campaign to support the launch of the all new Lexus IS luxury sports sedan, VCG built a site specifically for the new automobile (www.TheNewIS.com).
The website features an interactive photo mosaic of the IS which is made up of thousands of photos submitted from visitors to the site. Photos uploaded by visitors to the website for the mosaic were randomly projected on the world famous Reuters board in New York City's Times Square.
Team One, the Southern California agency that has been Lexus' marketing and advertising partner since 1989, approached VCG to implement this vision for Lexus. With many never-before-seen creative elements, the Team One design team created an innovative challenge for the VCG developers.
The ground-breaking site was created in Flash technology for the front end, and programmed in Java for the back end functionality. Guests to www.TheNewIS.com are treated to stunning imagery composed of a photo mosaic of random images which simultaneously highlight the dramatic lines and classic styling of the new IS. Selecting major categories on the website leads to the rotation of an innovative homepage "cube" that directs visitors to the next section. The entire website fully encapsulates the vision that Lexus had for a major launch website, and was accomplished under a very tight timeline.
"When approached for this project, we knew that we were going to push existing technology to its maximum potential to accomplish something extraordinary. We are excited about the ability to bring a new level of user-interactivity, stunning creative elements and innovative technologies together for TheNewIs.com and launch a website that mirrors Lexus' innovation," says James Diorio, Partner and project lead at VCG.
"This particular project had an extremely aggressive timeline, and VCG delivered a website that provides users with a never-been-done-before experience," says Al Reid, Group Director, Interactive and Relationship Marketing at Team One.
About Venice Consulting Group
Venice Consulting Group is a leading software consulting and development company, specializing in time-sensitive and mission-critical system development. With extensive experience in technologies such as .NET, Java and open-source environments, our consortium of seasoned consultants (coupled with our near-shore outsourcing model) deliver quality solutions on time and within budget. The benefit of our consortium approach is our agility and flexibility. Because of our depth of resources, we can field complete project teams or skilled individuals to augment your team quickly. Venice Consulting has helped top firms with applications that span Customer Relationship Management (CRM), Sales Force Automation (SFA), and Enterprise Application Integration (EAI) as well as custom solutions to address unique client requirements. Our team has deep industry experience that cross many vertical markets from real estate to media & entertainment to new start-up ventures.
About Team One
Team One is an international full-service agency, including comprehensive brand consultancy, strategic planning, media planning and buying, relationship (direct) marketing, event marketing/ promotions, interactive/digital services, public relations, design and collateral. Headquartered in El Segundo (Los Angeles), California, and a division of Saatchi & Saatchi, the agency has regional offices in New York, Chicago, Atlanta, Washington, D.C. and Brussels, Belgium. Clients include Proctor & Gamble (Millstone Coffee), The Ritz-Carlton, Lexus, the Lexus Dealer Association, Movielink, Los Angeles Times, British Telecom/Infonet Services Corporation, Venice Art Walk, Kids and Cars, and Teen Line.