Working in conjunction with the interactive division at advertising agencyCrispin Porter + Bogusky, VCG’s dedicated team of developers completed a new version of the VW Builder, an automobile configurator on theVolkswagen US web site.
The VW Builder allows visitors to assemble their dream vehicle by selecting details such as external color, interior trim, optional packages, engine and other related features on each of VW’s line of ten models, including the Beetle, Jetta and new EOS. The configurator updates information on the fly, providing pricing, top speed and even fuel efficiency figures. Upon completion, users can watch a video of their custom-selected car racing or crashing.
The revised configurator was developed from a complex pre-existing system in Adobe Flash and ActionScript 2 using various class-oriented objects with inheritance, event dispatching, and event handling. Besides adding new functions, VCG redesigned visual elements while enhancing the robustness of the site. VCG’s development team in Culver City worked directly with the CP+B interactive team out of Boulder, Colorado.